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Survey source
The research was conducted by Censuswide, among a sample of 2001 Parents in the UK with children under the age of 3. The data was collected between 10.07.2026 - 16.07.2026. Censuswide is a member of the Market Research Society (MRS) and the British Polling Council (BPC), and a signatory of the Global Data Quality Pledge. We adhere to the MRS Code of Conduct and ESOMAR principles.